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Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
Author
Davis, John A.
Published
Singapore : Wiley, 2013.
Call Number
658.8 D262M 2013,e-book
Location
Songkhla
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Marketing metrics : leverage analytics and data to optimize marketing strategies / Christina Inge.
Author
Inge, Christina.
Published
London, United Kingdom : Kogan Page Limited, 2022.
Call Number
658.8 I45M 2022,e-book
Location
Songkhla
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Data analytics for business : lessons for sales, marketing, and strategy / Ira J. Haimowitz.
Author
Haimowitz, Ira J.
Published
New York, NY : Routledge, 2023.
Call Number
658.05 H151D 2023,e-book
Location
Phatthalung
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